Welcome!
I'M HANNAH
Marketer & Designer
Looking for opportunities to grow and pursue a passion for collaboration.
I lead each project with crazy ideas that I shape into a focus on the customer experience; leveraging storytelling and data, I then connect the dots to drive and grow results within business.
Conceptual Thinker. Organizational Junkie. Candid Photographer. Coffee Enthusiast.
What I Do
Fearless and curious, I dove head first into the messiness that is Collaborative Design. The studio coursework at Kendall College of Art and Design quickly engaged me in the design process that blends integrative thinking with observation to identify and solve problems. Through many delegated projects, I learned that my passion lies within forging strong connections in a collaborative working environment.
As a now experienced marketer and designer, I like to bring research and ideation into the conversation. From there, ideas start to develop into solutions and hit the refinement stage ready to sculpt and perfect. I love to create stimulating visuals through various mediums always keeping in mind diversity and inclusion. Being able to create through multiple design disciplines makes me not only a strong collaborator, but a multifaceted individual whose skill sets excel in a fast-paced working environment. I am very much a hands on learner always opening up dialogue and helping others channel their creative side to solve challenging and wicked problems. During my off time, you can find me spending quality time with the ones I love most, training for my next running race, or camping at various state parks around the beautiful state of Michigan. Nothing gets me more excited than collaborating with new people to create the next best thing. Thank you for being here and getting to know who I am.
Design Vision
I promise to bring innovative design solutions to the table by communicating empathetically though the use of diverse visuals and intentional collaboration.
- Portfolio
"Seasonal Features Menu"
A quarterly features menu that changes with the seasons at Anna's House Restaurants.
"Kid's Menu Revamp"
Redesigned to be interactive, engaging, and fun to greatly enhance the dining experience for both children and their parents at Anna's House Restaurants."Anna's House Restaurants Billboard"
Designed to celebrate and promote the first Anna's House Restaurant that originated on Plainfield Ave in Grand Rapids, MI.
"Faces of West Michigan"
A publication that highlights local West Michigan businesses. Responsible for written content.
"Press Release on New Restaurant Opening"
Written communication submitted to local news channels to announce new restaurant opening in the community.
"Sustainable Culture"
A publication that celebrates student work that advocates for sustainability and social justice. This design and put together collaboratively during a college project.
- Photography
"Contact Sheets"
The intent behind this concept was to create an image in the form of a contact sheet using pre visualization skills.
Shot with an SLR camera
"Fifty Years Later"
Visually stimulating images using an external flash.
Shot with a DSLR camera
"Fragile, Resilient"
A series of portraits representing women in both their pure and complex form.
Shot with an SLR camera
"Online Ordering Photos"
Shot consistent photos of menu items to use on online ordering platform using food styling techniques.
Shot with a DSLR camera
- Skills & Tools
Personas
Fictional profiles developed as a way of representing a particular group/audience.
Content Creation
A process based on research used to convey specific messaging through the use of stimulating visuals.
DSLR and SLR
Skilled in using a digital and film camera, and various camera equipment.
Storytelling
A method for sharing insights and new compelling concepts cohesively.
Idea Generation
A technique used to structure and inspire brainstorming sessions using various props.
Adobe Creative Suite
Illustrator, InDesign, Photoshop, Lightroom.
Microsoft Office 356
Sharepoint, One Drive.
Designing Digital & Print Media
Social media platforms, magazine articles and publications.
- Education
Kendall College of Art and Design, Grand Rapids, MI.
Bachelor of Fine Arts ~ 2016-2020
Major in Collaborative Design
Minor in Photography
All photos belong to Hannah Sorensen © 2024